By 2008, rivals had realised the importance of the iPhone and Apple itself introduced a better version iPhone 3G. By end of 2008, the world’s no. 1 phone maker, Nokia, announced the 5800 XpressMusic which gave a stamp of legitimacy to the iPhone’s brand of phonomics.
Following Nokia, other makers introduced their own versions of iPhone beater phones. SonyEriccsson has released the Xperia X1, BlackBerry the Storm, Samsung the Omnia and HTC has introduced the Touch HD.