HTC unveils YOU advertising campaign

HTC, one of the world’s largest mobile phone makers announced a global ad campaign as well as a brand positioning. The HTC YOU campaign has a great tagline stating “You don’t need to get a phone. You need a phone that gets you”. This is based on the company’s commitment to focus on the needs and necessities of the customers. HTC also wants to make sure that the HTC devices suit the needs of the customers.
This is created in collaboration with Deutsch LA Inc which is a Los Angeles based advertising agency. The YOU campaign will be conducted in twenty countries around the globe within the next few weeks.